ABDULSALAM, T. A. .; TAJUDEEN, R. B. . Are Skincare Brands Turning Gen Z’s Loyalty into Profitable Ventures in Africa? A PLS-SEM Analysis of Deceptive Marketing Practice on Consumer Behaviour. ABUAD Journal of Social and Management Sciences, [S. l.], v. 5, n. 1, p. 47–75, 2024. DOI: 10.53982/ajsms.2024.0501.03-j. Disponível em: https://journals.abuad.edu.ng/index.php/ajsms/article/view/706. Acesso em: 4 dec. 2024.