Chima-Omeike, Ogechi Joan, and Adebisi Taiwo. 2015. “Effect of the Use OfIndigenous Language in Nigeria’s Advertisement: A Study of Milk Billboard in Lagos State”. AGIDIGBO: ABUAD Journal of the Humanities 3 (2). Ado-Ekiti, Nigeria, 192-206. http://journals.abuad.edu.ng/index.php/agidigbo/article/view/592.